In Development

Highway World

BOW's interactive sports-business world. Drive through the city, enter the buildings, run the franchise.

Three Layers, One World

The front office isn't a room. It's a city.

Highway World is being built in three interconnected layers. Students move through all three — learning by doing, not by reading.

Layer 01

Driving Overworld

A connected sports-business city. The road introduces decisions, economic shocks, negotiations, and rival moves in real time.

DISTRICT 01Stadium District
ROW 02Sponsor Row
ZONE 03Fan Zone
TOWER 04Media Tower
OFFICE 05League Offices
DISTRICT 06Revenue Row
FACILITY 07Practice Facility
ROOM 08Draft War Room
HQ 09Ownership HQ
Layer 02

Mission Interiors

Enter the buildings. War rooms, boardrooms, stadium offices, negotiation rooms, media studios. Complete front-office missions with real consequences.

NegotiationStadium Financing Deal

The city wants a new arena. You want public money. Neither of you wants to blink first.

DecisionEmergency Trade Deadline

Four hours to move a player or lose him for nothing. The league is watching.

NegotiationSponsor Contract Renewal

Your jersey sponsor wants a better deal. Fan trust says hold the line.

DecisionDraft Room on the Clock

One pick, three good options, and a rival trading up behind you.

Layer 03

Headquarters

Build your home organization. Manage Finance, Scouting, Media, Community, Ownership, and Operations. Every decision moves your four core metrics.

CashThe franchise budget. Every decision earns or costs.
CloutReputation and influence across the league.
ChemistryHow the locker room holds under pressure.
WinsWhat it all comes down to.
Currently in Development

The road is being built.

Highway World is BOW's most ambitious project — a connected sports-business city where every decision has consequences that ripple through the league. Sign up to follow development and be first through the gate.