For Families & Students

You don't need to know economics before you start.

You enter a sports decision and learn through making choices. BOW is built for students who are curious about sports, business, leadership, strategy, or money — not for students who already know the vocabulary.

The Student Experience

Eight moves. One complete lesson.

01You receive a roleGeneral Manager. President. Revenue Officer. A real front-office seat.
02You enter a real decisionA roster problem. A pricing choice. A franchise in trouble. Something with stakes.
03You study the evidenceCap space, ticket demand, fan sentiment. More than expected. Less than wanted.
04You make a choiceFrom options that each have real costs. There is no obviously correct answer.
05You see the resultWins go up. Revenue drops. The owner calls. The consequence is immediate and honest.
06You discover the economicsScarcity. Opportunity cost. Incentives. The concept arrives when it matters most.
07You apply the same idea somewhere newThe same model — in a school budget, a city, a household. Sports was the entry point.
08You explain your reasoningDefend the decision. Use the evidence. Show what changed and why it mattered.
What a Student Experiences

You're the General Manager.

Track 101 · You're the GM
RoleGeneral Manager, $38M cap space, four roster problems.
DecisionOne expensive star, two role players, depth and flexibility, or save it for next year?
ConceptsScarcity and opportunity cost — encountered through the decision, then named.
TransferThe same allocation logic in a school activity budget, a nonprofit, or a household.
What BOW Rewards

Deep sports knowledge is not required.

The program is designed to reward reasoning, not fandom. A student who follows the NBA closely and a student who doesn't both engage with the same decision — the difference is the quality of thinking brought to it.

Curiosity about how decisions get made
Willingness to use evidence
Interest in revising an answer
Ability to explain a tradeoff
Confidence in arguing a position
Willingness to experiment
On Evaluation

A strategically poor sports choice is not treated as academic failure. BOW evaluates the quality of the reasoning, the evidence used, and the ability to explain the economic tradeoff — separately from the sports outcome. We are building the formal evaluation framework and will share it as it develops.

Families FAQ

Questions from parents and students.