Track 101 · IntroductoryRecommended Start

Learn how the business of sports actually works — one decision at a time.

LevelIntroductory

Modules4

Lessons12

Playable Sims1

Grades5–6

Length~8 weeks

What You'll Be Able to Do

By the end, you can read the room — and the cap sheet.

0Read a cap sheet and explain what it allows

1Weigh short-term wins against long-term value

2Build a roster under a hard constraint

3Recognize incentives behind a deal

4Defend a decision with economic reasoning

5Connect a headline to the business underneath it

What You'll Learn

Real economic concepts — used, not memorized.

Scarcity

Why you can’t have everything, and how to choose.

Opportunity Cost

Every yes is a no somewhere else on the roster.

Marginal Value

What one more win — or player — is actually worth.

Incentives

How the rules quietly shape every decision.

Constraints

Reading the cap and building inside it.

Revenue Tradeoffs

Balancing price, access, and the bottom line.

Risk

Making the call without the full picture.

Long-Term Value

Patience, valuation, and the long game.

4 Modules

How the track is organized

Module 01

The Economics of Winning

Why every decision has a cost

Module 02

Building the Roster

Turning constraints into a team

Module 03

The Money Behind the Game

How the cap really works

Module 04

Owning the Franchise

The business above the bench

How a lesson moves

The track experience

01Hook

Cold OpenA scenario that forces a position before the full economic picture is clear.

02Foundation

The Economic ConceptThe core idea — scarcity, opportunity cost, incentives — defined through the problem already on the table.

03Context

Front-Office BriefThe facts, constraints, and what the decision requires. More information than expected. Less than wanted.

04Story

Podcast ConnectionA BOW Sports Capital episode grounds the concept in how the sports world actually operates.

05Simulation

The DecisionYou take the role. Real options, incomplete information, competing incentives. No obviously right answer.

06Response

The ConsequenceThe world responds. Cash, wins, chemistry, media, and ownership pressure all shift — immediately.

07Analysis

The DebriefReview what happened, the economics behind each option, and what the decision reveals about the concept.

08Deeper Read

Podcast ExtensionOptional: more analysis, a longer argument, a different case for students who want to push further.

Where it runs

Delivery formats

Schools

Semester courses or enrichment blocks that fit a single class period.

Camps

High-energy 45–75 minute sessions and multi-day front-office challenges.

After-School

Weekly cohorts that build a full track across a term.

Youth Organizations

Adaptable group programming for almost any age band or format.

Independent Cohorts

Small groups running a complete track together, online or in person.

Workshops

One-off events built around a single front-office decision.

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