Brayden White
Founder
Brayden started BOW by teaching economics through sports. He leads the company’s move into original financial-literacy and economics games, shaped by the questions that come up in the classroom.
About BOW Interactive
We started with sports.
We kept following
the decisions.
BOW grew from teaching economics through sports into creating original games about money, choices, and responsibility. The setting can change. The curiosity stays.
The idea behind BOW
What
would
you do?
A question is more interesting when the next decision belongs to you.
From the classroom to the game
An idea with somewhere to go.
Sports made economic ideas concrete. Teaching showed us how much students reveal when they have a decision to make.
Sports opens the door.
BOW Sports Capital began with sports-business education and a podcast about the money and strategy behind the games.
The classroom shapes the work.
Six-week courses and school teaching gave financial ideas a practical setting. The experience helped shape BOW’s move toward original games.
A new classroom conversation.
A professional-learning presentation introduced Decision Challenges to Queens District 26 educators. Interested teachers are beginning implementation work; this is not a district-wide deployment or endorsement.
What we believe
Make it worth playing.
Make the thinking matter.
- 01Games should be good games.
Students deserve original experiences with a role to inhabit and a reason to keep going.
- 02Choices need consequences.
Financial ideas become useful when students have to weigh competing needs.
- 03Reasoning matters.
A result is only part of the story. Teachers need to see the thinking behind it.
- 04Educators retain judgment.
Build useful evidence and practical tools. Leave educational conclusions with the people teaching.
The people behind BOW
A small team with a big mission.
A shared interest in education, content, and building experiences people want to spend time with.
Adam Herman
VP of Content & Production
Adam shapes BOW’s content and production, helping turn ideas into the episodes and classroom materials students use.
Where we’re heading
An original games company.
An educational purpose.
Decision Challenges and Economics Live are BOW’s two active game franchises. Our longer-term ambition is a connected BOW Universe of distinct games and entertainment experiences.
Today, the work starts with institutions: teachers, schools, youth programs, and partners who want students to learn by doing. Each product page explains the current offering and what is still being developed.
Let’s start a conversation
Bring BOW to your students.
Let’s find the right experience for your students, your setting, and your goals.