01
The observation
Brayden White is a senior at The Frisch School in Paramus, New Jersey, class of 2027. In August 2025, as a junior, he started a company and named it for his initials: BOW, at first BOW Sports Capital.
It began with something he noticed: kids who love sports are already thinking about economics without knowing it. A salary cap is a limit on what a team can spend. A trade means giving something up to get something else. The ideas are already there. The words for them usually aren’t.
One answer was a podcast. By late 2025, the BOW Sports Capital podcast broke the business of sports into short episodes arranged like a course, in tracks: 101, 201 and 301. Episodes covered the apron that traps contending teams, revenue sharing between small and large markets, Moneyball and the argument between stats and scouts, how the draft works, drafting the best player available against drafting for fit, and how a team’s payroll changes over its life cycle. In February 2026 he interviewed Professor Mark Rosentraub about the business of sports cities.
02
The classroom
A podcast can explain an idea. A class makes students use it. Brayden spent about five months building one for after school, and made it free for schools and for students.
Then he taught it. He ran two free six-week courses on Zoom, in 45-minute classes, for about 30 middle-school students: roughly 15 in grades 5–6 and 15 in grades 7–8. The classes were built around simulations he made himself. Students managed a payroll under luxury-tax pressure, ran a draft, negotiated trades, set ticket prices and built rosters.
When Westfair Business Journal wrote about the classes in July 2026, it reported that students said they’d had no idea, before the course, that sports was a business.
03
From a class to a company
Whatever form the work took, it kept the same shape: decision simulations, educational tools, podcasts and economic models, each one built to turn an abstract idea into a choice someone has to make.
That is the shape BOW has grown into. It is no longer a sports podcast with a course attached. It is a company that builds experiences students run: Decision Challenges, short situations about money and work; Economics Live, a sports-business franchise with independent careers and shared leagues in development. The instructor-led six-week program remains a separate offering.
Earlier programs and most of the press coverage use the name BOW Sports Capital. It is the same company and the same founder.
04
The same habit, elsewhere
Outside BOW, Brayden keeps doing a version of the same thing: taking an idea and making it usable by someone else.
- Cougar Nation Network
- President of his school’s student sports-broadcasting program. It covers more than 20 games a year; he is the lead color commentator for JV basketball and trains ten student broadcasters.
- The Advantage
- Director of Content at a student publication on economics, business and finance, with about 35 student writers and editors and more than 10,000 readers.
- Soundview Energy
- A summer 2026 internship. He forecast 2027 biofuel demand from six years of company data, and the analysis informed a purchasing decision of about $1.6 million.
- Youth basketball
- An assistant coach. He built an interactive learning tool for the players, with short lessons and a 3D basketball simulator, so they could work on concepts away from practice.
He is also co-president of a youth service organization’s chapter and founded a mentorship program for his school’s debate team.
05
What’s next
This fall, educators in NYC Public Schools District 26 helped adapt Decision Challenges to New York State’s financial-literacy standards. Brayden presented Decision Challenges at the October 19, 2026 professional-learning session. Interested educators are beginning implementation work. This is not a district-wide deployment, endorsement, paid agreement, or claim of learning gains.
BOW is also now teaching two separate sports-economics programs at Ramaz, one for grades 5–6 and one for grades 7–8. In all, BOW has taught 70 students across two grade levels.
The question underneath all of it is the one his first classes raised: what changes when a student doesn’t just hear about a decision, but has to make it?